Disrupt the cluttered battery power tool market for the home & garden.
In an increasingly crowded market, Worx wanted to showcase the range of Power Tools & core USP’s from rivals.
80% of dads have a DIY to-do list and 15% say that list is never-ending.
Dads want helpful, easy to follow and quick help when it comes to getting DIY jobs around the house. If we made their life easier through this campaign, we knew it will have succeeded.
This content needed to be practical but also quick to digest. We asked the community their most common DIY jobs and created the hacks & tips based on realtime data.
IMMERSED IN COMMUNITY
After asking the community what they needed help with the most, we knew that by creating that very content, that same community would naturally consume the content.
This led to consistent discussions around the brand & tools about performance & purchasing.
Impact & Implications
people reached via Dadsnet's owned media, with over 80+ organic brand mentions.
views & listens included brand video and/or campaign messaging.