Dadsnet’s 7th Annual Product Awards

Dadsnet’s Awards were created so that Dad’s can champion the very best baby, toddler & children’s brands in the market.

Championed by everyday Dads, the Dadsnet awards are highly respected in the industry’s annual product awards, celebrating the very best baby, toddler and children’s brands in the market.

Brands are recognising the importance of a Dad’s opinion – why? Because dads are influencing and making more purchasing decisions than ever before.

Our research shows that 93% of Dads feel that marketing & advertising is aimed at mums, and 85% of Dads DO NOT feel valued by brands. 

Winning a Dadsnet Award and using the Awards badge in your marketing will go a long way to improving these stats! 

If you haven’t ever seen how our awards work, it’s really simple: 

Step 1:

Enter your product into the awards for just £175 + VAT

Step 2:

Send your product for testing by 9th September to our panel of Dad judges

Step 3:

Ask your friends, family & followers to vote for their favourite products

Step 4:

Join the virtual award ceremony for a glass of virtual Prosecco!






Why the Dadsnet Awards are completely unique:

  • We put your products in front of real-life dads to test out for themselves.
  • We also share your products with our closed, private network of 22,000 dads. They get the chance to learn about your product, vote and share their opinions.
  • Our awards are fully independent, meaning you get integrity, credibility and reliability!
  • We offer a fair and honest judging process. We don’t run our awards as a popularity contest whereby the product with the largest social following is guaranteed a win. We weight our judging so that the opinions and thoughts of dads are what counts.
  • We offer exceptional marketing potential for your product.
  • Winners will get editorial coverage on Dadsnet’s website.
  • A click-to-buy link for all the gold winners.
  • Multi-platform social media promotion for all the winners.
  • Shortlisted products will be judged by over 30 dads, dad influencers and industry experts.
  • Digital, unique award badge for winners which you’re free to use as you wish.

Entries open on 24th May 2022 and close on 5th September 2022 at midnight, so make sure you enter now to get your product into the running.

Take a look at the list of categories below:

Best Pregnancy Essential

Best Dad Fashion Brand

Best Blog

Best Baby Essential

Best Nursery Essential

Best Sleep Product

Best Retailer (on and offline)

Best Baby Fashion Brand

Best Children’s Fashion Brand

Best Children’s Shoe Brand

Best Baby Toy

Best Children’s Toy

Best Baby & Children’s Food Brand

Best Changing Bag

Best Pushchair / Stroller

Best Family Day Out

Best Travel Essential / Car Seat

Best Product

Best Gadget / Tech

Best Toiletry

Best Weaning / Feeding Product

Key Information


Can we get a VAT receipt?

Yes. We will issue VAT receipts once the entries window has closed.

Will I get an email confirmation?

You won’t receive an email straight after entering, however, you will receive an email once the entry deadline has passed.

If you have any questions, drop us a line

Products Entered in 2021

Key Dates

24th May – Entries open

5th September – Entries close

9th September – Deadline for sending products for testing

9th September – Public vote opens

23rd September– Public vote closes

1st week October – Virtual Awards Ceremony (Date TBC)

People Reached (avg)