Provoke conversation around the biggest challenges 21st Century parents have to face.
From race & religion to sex & money, nothing was off limits.
Each episode in this series was based around data, for example, 65% of dads said that they’re a better father since CV19 & lockdown.
The topics in the Real Talk episodes were designed to be hard hitting & poignant. In each episode the panel laughed, shouted and at one point, almost walked out Piers Morgan style! Views too were emotionally engaged in the subjects being discussed which led to the high engagement rates.
We needed to tread carefully with this content but managed to get it just right – let’s talk about transgender, or racism or sex with our kids but in the right way.
We had to create a balance between light & shade and according to the client, nailed it.
IMMERSED IN COMMUNITY
Each episode was premiered within the Dadsnet community meaning that before our wider audience could jump in on the discussion, Dadsnet members were already engaged.
Impact & Implications
people reached via Dadsnet's owned media, with over 300+ organic comments on content
views & listens included brand video and/or campaign messaging.