To demonstrate USPs of the Ooni Pizza ovens without cooking a pizza!
67% of dads prefer stone baked pizzas!
Dads are notorious for enjoying the odd BBQ from time to time. Of course cooking plays a part but the real reason is that cooking outdoors with the family all around creates lifelong memories filled with quality time.
We wanted to showcase the Ooni Karu 17 pizza oven in all its glory but also in a fresh and unique way. And what better way than by challenging a dad to cook an entire Christmas dinner in the pizza oven!
IMMERSED IN COMMUNITY
Using multiple platforms and media forms, we were able to highlight all the core USPs Ooni has to offer by:
- Publishing video & podcast content across the Dadsnet ecosystem.
- Peaking the interest of our target audience not just with the challenge concept but also with deliberate shots of the product hardware.
Impact & Implications
people reached via Dadsnet's owned media, with over 40+ organic brand mentions.
views & listens included brand video and/or campaign messaging.