
THE OBJECTIVE
To demonstrate USPs of the Ooni Pizza ovens without cooking a pizza!
67% of dads prefer stone baked pizzas!
CREATING EMOTION
Dads are notorious for enjoying the odd BBQ from time to time. Of course cooking plays a part but the real reason is that cooking outdoors with the family all around creates lifelong memories filled with quality time.
IMMERSED IN COMMUNITY
Using multiple platforms and media forms, we were able to highlight all the core USPs Ooni has to offer by:
- Publishing video & podcast content across the Dadsnet ecosystem.
- Peaking the interest of our target audience not just with the challenge concept but also with deliberate shots of the product hardware.
Impact & Implications
Output
people reached via Dadsnet's owned media, with over 40+ organic brand mentions.
Outtake
views & listens included brand video and/or campaign messaging.
Outcome