Client Name

The objective

Explanation about the client’s objective

THE INSIGHT

91% of mums believe their emotional, mental and physical health went unacknowledged while feeding their baby.

STIRRING EMOTION

Empower mums with a platform to voice their challenges and right to own their feeding choices.

OUR JOB

The Boob Life and Spill the Milk IGTV content pieces featured real mums and their real experiences. We needed to take this content and make it relevant for a national audience.

THE STIR WAY

Amplifying the voice of real mums and real women.

A three-pronged approach positioning Tommee Tippee as the conduit for real conversation:

  • Planned controversy when broadcasters and platforms censored The Boob Life – positioning it as a feminist issue.
  • Heroing the diverse stories of our mums via personal interviews and advertorials.
  • Interviews with Myleene Klass to front Spill the Milk.

Impact & Implications

Output

people reached via press from national, lifestyle and parenting media, with over 600+ brand mentions.

Outtake

%

of coverage included a link to the brand video, content series and/or campaign imagery.

Outcome

%

uplift in visits to Tommee Tippee website during campaign period.

More work

Client name

Client name

Client name