Client Name
The objective
Explanation about the client’s objective
91% of mums believe their emotional, mental and physical health went unacknowledged while feeding their baby.
STIRRING EMOTION
Empower mums with a platform to voice their challenges and right to own their feeding choices.
THE STIR WAY
Amplifying the voice of real mums and real women.
A three-pronged approach positioning Tommee Tippee as the conduit for real conversation:
- Planned controversy when broadcasters and platforms censored The Boob Life – positioning it as a feminist issue.
- Heroing the diverse stories of our mums via personal interviews and advertorials.
- Interviews with Myleene Klass to front Spill the Milk.
Impact & Implications
Output
people reached via press from national, lifestyle and parenting media, with over 600+ brand mentions.
Outtake
%
of coverage included a link to the brand video, content series and/or campaign imagery.
Outcome
%