Case Studies

Over the last 12 months we have wow’d our clients with some outstanding campaigns

Digital Video

Real Talk Powered By Wagon Wheels

1. Insights

We surveyed the Dadsnet community to uncover what difficult questions 21st Century dads face; transgender & gender stereotyping came up in the top 6.

2. Content

Together with Wagon Wheels, we created a format that allowed dads to discuss the question topics freely. Produced to a high standard, the content was relevant and engaging.

3. Publishing

We premiered this content to the Dadsnet community first and foremost a it was them who wanted to discuss the topic. We then expanded the reach beyond by pushing to our public facing social media channels.

views in 2 hours

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engagement rate

1 minute views

More Successful Video Projects

Our outstanding engagement rates don’t stop here though. Here are 3 more examples, chosen from many, 

Ricky Zoom Ft. World Champion Beatboxer, Ballzee

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Engagement Rate

Silvercross Dream Car Seat

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Engagement Rate

Zoopla Fort Challenge

 

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Engagement Rate

Podcast

1. Insights

It didn’t take a great deal of insight to know that Star Wars is a firm favourite amongst dads but narrowing down their favourite character to know who they might dress up as when the next appropriate time arises, did. And it wasn’t Jabber the Hut!

2. Content

We know with podcast ads that engagement levels are always high but more than just a standard ad automatically farmed in, the personalities from the hosts that listeners love add so much more. We did exactly that > allowed the hosts to deliver the ad. And Disney loved it! 

3. Publishing

This particular ad was for a Father’s Day special episode which aired on the day itself. But beyond just baking the ad into the episode, we also run it across the Dadsnet social channels meaning reach is greatly impacted. 

Episode Listens

Social Reach

More Successful Podcast Projects

Our brilliantly created ads don’t stop here though. Here are 3 more examples, chosen from many,

Insights, Data & Research

1. Insights

This survey was focused around mens mental health in aid of Mens Health Week and in partnership with Snuz. Delving into the inner workings of a dads brain gave us unique insight to work with. 

2. Content

Co-branded with Snuz, the infographics were created to visually show how dads feel when it comes to their role as dad. We also created live streams, expert Q&A sessions and editorial based on this insight. 

3. Publishing

The content was published across both Dadsnet & Snuz channels adding value to both audiences, including a live streamed podcast recording. 

Survey respondants

Reach

Posts

Family Influencer Marketing

1. Insights

Our influencer campaigns are different to most because of the data that underpins the briefs we then give to the influencers. This campaign was built on what products Dads would actually like for Father’s Day from the Not On The High Street range.  

2. Content

We enable the influencers to have creative freedom to create content that not only looks good but is also appropriate for their style, feel and audience. Our pool of talent is made up of great content creators. 

3. Publishing

When we recruit influencers and talent into our database, we ensure they’re authentic with strong engagement. This means that when the content is published, it has maximum impact through reach & engagement. 

Influencers

Reach

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Engagement

Let's Work Together!

Dadsnet prides itself on creating meaningful content that impacts those it reaches. Let’s talk about your next campaign.

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