Over the last 12 months we have wow’d our clients with some outstanding campaigns
Real Talk Powered By Wagon Wheels
We surveyed the Dadsnet community to uncover what difficult questions 21st Century dads face; transgender & gender stereotyping came up in the top 6.
Together with Wagon Wheels, we created a format that allowed dads to discuss the question topics freely. Produced to a high standard, the content was relevant and engaging.
We premiered this content to the Dadsnet community first and foremost a it was them who wanted to discuss the topic. We then expanded the reach beyond by pushing to our public facing social media channels.
views in 2 hours
1 minute views
More Successful Video Projects
Our outstanding engagement rates don’t stop here though. Here are 3 more examples, chosen from many,
Ricky Zoom Ft. World Champion Beatboxer, Ballzee
Silvercross Dream Car Seat
Zoopla Fort Challenge
It didn’t take a great deal of insight to know that Star Wars is a firm favourite amongst dads but narrowing down their favourite character to know who they might dress up as when the next appropriate time arises, did. And it wasn’t Jabber the Hut!
We know with podcast ads that engagement levels are always high but more than just a standard ad automatically farmed in, the personalities from the hosts that listeners love add so much more. We did exactly that > allowed the hosts to deliver the ad. And Disney loved it!
This particular ad was for a Father’s Day special episode which aired on the day itself. But beyond just baking the ad into the episode, we also run it across the Dadsnet social channels meaning reach is greatly impacted.
More Successful Podcast Projects
Our brilliantly created ads don’t stop here though. Here are 3 more examples, chosen from many,
3D ad for Manscaped
Insights, Data & Research
This survey was focused around mens mental health in aid of Mens Health Week and in partnership with Snuz. Delving into the inner workings of a dads brain gave us unique insight to work with.
Co-branded with Snuz, the infographics were created to visually show how dads feel when it comes to their role as dad. We also created live streams, expert Q&A sessions and editorial based on this insight.
The content was published across both Dadsnet & Snuz channels adding value to both audiences, including a live streamed podcast recording.
Family Influencer Marketing
Our influencer campaigns are different to most because of the data that underpins the briefs we then give to the influencers. This campaign was built on what products Dads would actually like for Father’s Day from the Not On The High Street range.
We enable the influencers to have creative freedom to create content that not only looks good but is also appropriate for their style, feel and audience. Our pool of talent is made up of great content creators.
When we recruit influencers and talent into our database, we ensure they’re authentic with strong engagement. This means that when the content is published, it has maximum impact through reach & engagement.
Let's Work Together!
Dadsnet prides itself on creating meaningful content that impacts those it reaches. Let’s talk about your next campaign.