To launch Brewdogs new range of spirits during the festive season in a creative, but relevant way for dads.
44% of dads prefer lager to any other type of beer with 28% preferring IPA.
It often falls to dads to drink Santa’s tipple before the morning; a relatable moment for so many of our community.
The Too Good For Santa content was designed to be relatable, relevant and entertaining whilst positioning Brewdog’s range of Spirits as way too good to leave out for Santa.
IMMERSED IN COMMUNITY
A three-pronged approach raising awareness of the new Spirits from Brewdog:
- Publishing video & podcast content across the Dadsnet ecosystem.
- Nurturing discussion around the topic of what dads leave out for Santa.
- Launching a digital beer club to increase Brewdog’s presence within our communities.
Impact & Implications
people reached via Dadsnet's owned media, with over 100+ organic brand mentions.
views & listens included brand video and/or campaign messaging.