Inspire Dads & their kids to take on challenges during the World Cup
85% of Dads will buy a football related present for their children for Christmas.
This creative approach was all about creating fun & memorable moments whilst playing football with our children.
We wanted to provide viewers with tangible and practical ideas for challenges & games to play with their children. Just like the BBC Match of the Day Mag does week in week out. Reaffirming this message was key to the campaign in the build up to Christmas so that taking out a subscription makes it onto Santa’s Xmas list.
IMMERSED IN COMMUNITY
Using short form content featuring real dads & their children, we were able to not just demonstrate the challenges but also capture the emotions of those taking part. We achieved this:
- Publishing video content across the Dadsnet ecosystem.
- Casting dads from our own community.
Impact & Implications
people reached via Dadsnet's owned media - including FB Takeover.