THE OBJECTIVE

Inspire Dads & their kids to take on challenges during the World Cup

 
THE INSIGHT

85% of Dads will buy a football related present for their children for Christmas.

CREATING EMOTION

This creative approach was all about creating fun & memorable moments whilst playing football with our children.

OUR JOB

We wanted to provide viewers with tangible and practical ideas for challenges & games to play with their children. Just like the BBC Match of the Day Mag does week in week out. Reaffirming this message was key to the campaign in the build up to Christmas so that taking out a subscription makes it onto Santa’s Xmas list. 

IMMERSED IN COMMUNITY

Using short form content featuring real dads & their children, we were able to not just demonstrate the challenges but also capture the emotions of those taking part. We achieved this:

  • Publishing video content across the Dadsnet ecosystem.
  • Casting dads from our own community. 

Impact & Implications

Output

people reached via Dadsnet's owned media - including FB Takeover.

Outtake

Video views

Outcome

people engaged with the challenges & content

2022 Dadsnet Group. All Rights Reserved. Dadsnet Group, 64a High Street, Sevenoaks, Kent TN13 8JR | +44 (0) 7703 818 411 | dad@thedadsnet.com