Dadsnet Awards 23



Dadsnet’s Product Awards were created so that Dad’s, and their children, can champion the very best baby, toddler & children’s brands in the market.

Championed by everyday Dads, accompanied by their children, the Dadsnet awards are highly respected in the industry. Growing year on year our awards are driven by a group of serious dad testers who spend hours putting the entries through their paces so that only the very best will come out on top.

Baby & Toddler brands are recognising the importance of a Dad’s opinion – why? Because dads are influencing purchases and buying; more than ever before.


Our research shows that 93% of Dads feel that marketing & advertising is aimed at mums, and 85% of Dads DO NOT feel valued by brands. Yet, we also know that at during pregnancy & the first 24 months, 80% of dads are heavily involved in the shopping.

If you haven’t ever seen how our awards work, it’s really simple: 

Step 1:

Enter your product into the awards for just £175* + VAT

Step 2:

Send 1 sample product for testing to our panel of Dad judges

Step 3:

Let the expert panel of judges do the hard work testing all the entries

Step 4:

Ask your friends, family & followers to vote for their favourite products

Step 5:

Join the virtual award ceremony for a glass of virtual Prosecco!


Why the Dadsnet Awards are completely unique:

👉🏽 We put your products in front of real-life dads, and their kids, to test out for themselves.

👉🏽 We also share your products with our closed, private network of 22,000 dads. They get the chance to learn about your product, vote and share their opinions.

👉🏽 Our awards are fully independent, meaning you get integrity, credibility and reliability!

👉🏽 We offer a fair and honest judging process. We don’t run our awards as a popularity contest whereby the product with the largest social following is guaranteed a win. We weight our judging so that the opinions and thoughts of dads are what counts.

👉🏽 We offer exceptional marketing potential for your product.

👉🏽 Winners will get editorial coverage on

👉🏽 A click-to-buy link for all the gold winners.

👉🏽 Multi-platform social media promotion for all the winners.

👉🏽 Shortlisted products will be judged by over 20 dads, kids, dad influencers and industry experts.

👉🏽 Digital, unique award badge for winners which you’re free to use as you wish.

Entries open on 8th May 2023 and close on 16th June 2023 at midnight, so make sure you enter now to get your product into the running.

This year we have 2 BIG changes to the awards:

This year we’re operating a points system. It’s simple, if you get enough points from the judges and public vote combined, you’ll win Gold. It’s worth noting that to avoid a pure popularity contest, our judges points are worth much more than the public vote.

We’re scoring based on 3 categories:

👉🏽 Design & innovation

👉🏽 Value

👉🏽 Functionality

👉🏽 Features & Benefits to the user

Agencies can now benefit from a 20% discount for entering 5 or more products. So… if you’re reading this and represent numerous brands, group together and you can get 20% off your entry fee. If this is you, email us 🙂

Key Information


Can we get a VAT receipt?

Yes. We send out emails once you have entered containing VAT information. However, if you require anything further, once the entries window has closed, get in touch and we’ll help wherever we can.

Will I get an email confirmation?

Yes. Once you have submitted the entry form, including payment, you will receive an automated email confirming entry.

If you have any questions, drop us a line

Products Entered in 2022

Key Dates


8th May – Entries open

16th June – Entries close

30th June – Deadline for sending products for testing

TBC – Public vote opens

TBC– Public vote closes

TBC – Virtual Awards Ceremony


People Reached (avg)